Fancy Lux the Authentic Luxury Experience
Authenticity is one of our core values here at Fancy Lux, for this reason we strive to offer our customers the best possible service and we guarantee on the authenticity of all our products. At Fancy Lux, we stand against counterfeiting and work relentlessly in order to provide the best quality, original products. Authenticity it is also fundamental for sustainability, in fact, counterfeited items often are made with substandard materials and dangerous components that put the health of our environment at risk. We pride our self of working only with brands and suppliers with the highest reputation and we personally warrant on the originality and the high standards of every single piece we sell on our website. Fancy Lux is built on the belief that creating a relationship of trust with the client is fundamental, therefore we offer multiple levels of authentication in order to satisfy everyone’s needs.
4 ways to spot a difference between authentic and fake
The first thing a customer should look at, is if the item has any imperfections. Luxury brands are extremely careful with their craftsmanship, they often have unique manufacturing and working methods, so always check stitching, logo, spelling, branding, fastenings, buttons, handles, straps and hardware for any non conformities. Small differences in size, colour and quality can be telltale signs of copies. Secondly, fabrics and materials are an important indicator of authenticity for luxury goods. Touch and smell are two fundamental allies in making sure that fabrics, and especially leather, correspond to the standards. Luxury brands in many instances use one of a kind materials that are made exclusively for them, and are impossible to replicate exactly.
A third important disclaimer is packaging. Authentic luxury items always come with official packaging, if they don’t there is the highest chance for them to be fakes. Of course it doesn’t apply to second hand luxury, since pre loved items rarely come with their original packaging. This brings us to the last way to recognise authentic products, always check if the retailer, be it online or off- line, guarantees the products’ authenticity. Even when the original packaging is unavailable, a retailer that is able to issue authenticity certificates for all the items in stock is always trustworthy. For this reason, at Fancy Lux we offer to our clients to two levels of certified authenticity.
Two levels of Authenticity
We, at Fancy Lux, consider Authenticity as the new luxury, thereby we hold ourself accountable and take full responsibility of the authentication process. Our desire is for our customers to fully trust us and enjoy a stress free shopping experience conscious that they will only get luxury products of the highest quality. We offer a two level authentication process that will produce one or two authenticity certificates depending on what are the needs and the requirements of the client.
The first level is the Authenticity Guaranteed by Fancy Lux. Our authentication process is extremely careful and thought to guarantee the highest possible standards; every product is carefully checked and reviewed by Fancy Lux experts before reaching our website and after the purchase, together with their items, the customer receives a certificate of authenticity issued by us. With the certificate we attest the authenticity of the item and make ourself responsible for guaranteeing it.
We also offer an Extra-authenticity certificate to the clients that request a second level of authentication. For this extra layer of authentication we have partnered with Enthrupy; after the purchase the customers who desire so, will not only receive Fancy Lux certificate, but also a certificate of authenticity issued by Enthrupy.
But what is Enthrupy? Enthrupy is the world’s first and only on-demand authentication solution for luxury goods. We choose to work with them because of their extensive efforts in researching new, creative and reliable solutions focused around authenticity and traceability. They have been publicly recognised throughout the years winning Tech start up of the year and AI product of the year in 2018, and winning the Innovation of the year prize in 2019. Moreover, they are part of the prestigious LVMH La Maison de startups, the Unifab lab program of 2020 and the RILA RTech start-up network. Our decision to partner with Enthrupy is to offer our clients the highest quality service on the market.
Take a stand agains counterfeiting, give a gift to you and to the environment and shop authentic products, Fancy Lux will guarantee for it.